Using the right lighting when capturing photos can improve their overall quality and make editing easier. When using photos on a website, make sure that they are the correct size and that they are saved in the correct file format. Different website designs and social media platforms require different sizes and resolutions. So, make sure that your photos aren't blurry or too small.
Likewise, if your photos are too big, they can slow down the loading time on your website. To ensure that all your products are associated with your brand, make sure that the way you photograph is relatively consistent. All your product photos should be taken from the same angle and distance, and all lifestyle photos should have a similar palette of tones and colors. Think about what you want to achieve here, and once you achieve it, try to make sure that other photos you take in the future look similar.
Listen to the most downloaded podcast on B2B sales in the world. This is the part where I have to convince you to invest in a high-end 50-megapixel (MP) camera with a 100 millimeter threaded lens. But I'm not going to do that. The retouching tasks associated with white photography can be difficult for someone without much training and are often the weak link for most people who try to photograph products on their own.
For beginners in product photography, this reflective card can effectively replace the filler light, which counteracts the intense light from the camera flash or from the lamp that faces the front of the product. Not only is product photography a must for an e-commerce store, but it's also an integral part of advertising campaigns. Product photography involves much more than showing potential customers what your product looks like. The blog post by Rosie Greener, a small business owner, explains why and how she invested her time and thought in product photography for her jewelry brand Mood Good.
Product photography isn't one-size-fits-all, and there are different styles you can choose from for your products. Learn more about product descriptions by reading 9 ways to write product descriptions that inform and persuade your customers. Photography is an art, but with these tips you can master the craft and sell more products than you could have imagined. Product photography on an e-commerce website is meant to attract potential buyers, show them what they're buying, and sell them the product itself.
While I don't have data to support that statement (yet), product photography can be extremely valuable to your e-commerce website strategy. If you look at the way in which Lindt LINDOR truffles are represented on Amazon, you can see that there is a good way to photograph products and a bad one. These are the most common types of product photographs you can choose from and that will be adapted to what your brand is selling. In fact, researchers found that vivid, detailed images of a product increase the customer's psychological sense of ownership over that product.
This setting blurs the background so that the context of the product is clear, but it doesn't compete with the product itself. If you have photographed the product correctly, the product must be properly exposed and the background must be light gray. If you're not going to retouch the photos yourself, this process will be the most expensive part of the product photography process.